Three Sheep Shack | Our Why

Jan 30, 2020

Today I want to take some time to share a bit about my Etsy shop - Three Sheep Shack - and our why behind it. 

The Shack ::
My Mom & I have an Etsy shop that we started in 2014. The Three Sheep Shack, often referred to as The Shack. An online Etsy shop full of crochet goods handmade by my Mom. She's the talent, I'm the content manager. Over the years we've had a web presence on Etsy, partnered with various local small shops to offer our products in brick and mortar stores, and have been a part of numerous craft shows + makers markets. My Mom and I have fun with our shop and it is a great creative outlet for us both.

Our Why ::

My youngest brother passed away suddenly in 2013. After that happened, we started a scholarship in his honor at our local high school. Funding this scholarship was the main catalyst for starting the Three Sheep Shack and is where the majority of our profits go directly to. 2020 will be year SEVEN (so crazy to think) that we have accepted applications & given out this scholarship. 

A few of our family pictures from my wedding.

We have poured a lot of our heart and time into The Shack over the years. 
And so, so much good has come from it!
Awarding this scholarship to many worthy students, sponsoring local events, and scattering joy in our community + allowing us a way to channel some of our grief into goodness. 
It's a brand we are proud of.

It has definitely taken a back burner (content + website wise) to real life in recent years. 
My original plan was to return to work after having the twins and my mom was going to be their babysitter. So, we didn't assume we would really do much of anything with The Shack anymore.
But, now that that all changed and I resigned from my full-time job, I am slowly working to overhaul our digital presence + website this year. 

We collaborated with a talented designer for our rebrand - Jess with Union ShoreShe was also the designer behind the Roots Out West rebrand. I have rolled out all of her digital work and we are still tying up loose ends on some of our marketing materials. The next massive project will be refreshing and updating all of our listings. We have Ashley with Little Glass Jar on board to shoot all of our new listing images. I'm excited to see the magic she creates. Getting everything coordinated and then live online is going to take up a very largeeee chunk of my (kid free) time - but I'm so excited for the outcome. 

This is such a passion project for me and my mom and one that I am very grateful to have. I love having it as an additional outlet now that I resigned from my full-time job. I have signed up for a few classes to help me enhance my marketing & Etsy knowledge and I'm eager to see what is to come for The Shack in 2020! I plan to share more about our shop in this space and hope you enjoyed reading a bit more about why we started it and what has been going on behind the scenes.

Shack Socials ::


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